When I began my role with Federation in 2015, I took stock of our JFGO brand and I worked with Federation leadership to assess how well we communicate to you what we do, how we do it and, most important, why we do it. Over the past three years, we have worked hard to refine that message, even as Federation’s role in Central Florida Jewish life has continued to evolve and expand.
We have been working behind the scenes to bring some of our methods of engagement and communication up to modern standards. One area that has admittedly lagged in this regard is our website. Aside from some of the site’s obvious visual shortcoming (dated design, not mobile-friendly), its primary weakness is that it was built to provide content that is relatively static. But your Federation is not static.
To more accurately reflect our mission — and your role in helping us fulfill that mission — we need a website that’s dynamic and rich with fresh content, introducing you to the people whose lives are touched by the Federation’s work here in our community and around the world. These are powerful success stories made possible by your generosity, and we believe it is our duty to share them with you.
To that end, I am proud to announce that Federation has launched a fully reimagined website. Our site will be built around the four core commitments that drive Federation’s mission: Advocating, Connecting, Educating and Supporting. We are confident that you’ll find the new site much easier to navigate and will come to rely on it as a valuable resource to better connect you to Jewish life in Greater Orlando.
Building a new website from the ground up is no small undertaking, especially when being handled entirely in-house. So we will be starting out small and rolling out major new features throughout the fall. Just a few examples:
- The Community Event Calendar has been upgraded with a modern interface and powerful features such as Location Search and interactive maps (powered by Google Maps). Users who submit items to the calendar will now have the ability to add photos and edit previous submissions as needed.
- Staff and volunteer Blogs (you’re reading one now!): Sometimes we have something to say, and it just can’t wait till Fed Friday. Our blogs will keep you up to date on all Federation happenings and give you the opportunity to join the conversation!
- A robust multimedia archive: Are you looking for photos from a PJ Library event you attended last year? Did you miss the 2016 Women of Choice video tribute? Want to catch up on Fed Friday? It will all be here.
- ‘Real-time’ campaign updates: You’ll be able to see how we’re doing whenever you visit the website.
We look forward to hearing your feedback and suggestions in the weeks and months ahead as you explore the new jfgo.org. Be sure to visit our site often as we roll out new features!